Marketing for Dummies - Audio Book CD

Find Out how to reach and keep your customers

Marketing for Dummies - Audio Book CD

Brand New : 3.5 hours 3 CDs

Whether you want to introduce a new product or jumpstart your existing marketing plans, this friendly guide can help. Packed with expert tips, from identifying customers to using online resources to size up competitors, this updated edition of Marketing For Dummies leads you step by step through the four P's of marketing—product, pricing, positioning, and placement.

Discover how to:

Prepare hard-hitting campaigns

Plan and stick to your budget

Use research effectively

Increase consumer awareness

Satisfy your clients' needs

Boost your sales

About the Author Alexander Hiam MBA

ALEXANDER HIAM is a business consultant and author and is a corporate consultant whose clients include many Fortune 500 companies. He has written numerous books and taught advertising and marketing at the University of Massachusetts at Amherst. His books include The Portable MBA in Marketing (Wiley); Closing the Quality Gap: Lessons from America's Leading Companies; Vest Pocket Marketer: Classic Marketing Tools for Executives; and Vest Pocket CEO: Decision- Making Tools for Executives.