Onward by Howard Schultz

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In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as CEO eight years after he stepped down from daily oversight of the company to become chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of the company's ongoing transformation under his leadership revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity. A compelling, candid narrative documenting the maturing of a brand as well as a businessman, Onward represents Schultz's central leadership philosophy: It's not just about winning, but the right way to win. In the highly anticipated follow-up to his first bestseller, the CEO of Starbucks recounts the story and leadership lessons behind the global coffee company's comeback.
About the Author: HOWARD SCHULTZ joined Starbucks in 1982. He has been Chairman and CEO since 1987.JOANNE GORDON is a former Forbes writer and contributing editor who has spent more than a decade profiling companies and business leaders for numerous publications and in five previous books.

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Onward by Howard Schultz Audio Book